This article examines the legendary Red Grange, one of the most famous football players in American history. Taking the stance that Grange's wild success and notoriety was more a result of excellent marketing and advertising strategy than actual football talent, particularly in the professional game, this article argues that Grange owes more of his fame to clever marketing and a sly agent than athletic talent. Including in-depth examinations of Grange's statistics, career, and a critical look at secondary sources, this paper will expose the marketing machinery that turned a collegiate football player into an American legend.
"Red Grange: Marketing A Myth,"
Constructing the Past: Vol. 16
, Article 5.
Available at: http://digitalcommons.iwu.edu/constructing/vol16/iss1/5