I use a hedonic pricing model to analyze which characteristics consumers are willing to pay more for, and to determine whether consumers are willing to pay more for one specific brand name when all other factors are held constant. Section II of this paper reviews previous research on demand for automobiles. Section III develops the theory, Section IV explains the empirical model, including the data set, Section V discusses the results, and Section VI concludes with suggestions for future research.
Gatesman '05, Adrien, "Perceived Quality of Asian Brands in the Automobile Industry" (2005). Honors Projects. Paper 5.