Previous research finds that customer racial discrimination decreases the price of a non-white baseball player’s card but does not decrease the price of a non-white basketball player’s card. This paper seeks to examine if racial minority or league minority affects the value of a trading card. Using disaggregated player performance data from 1977 we explore this question with baseball cards (in which non-white players are the league minority) and basketball cards (in which white non-players are the league majority). Using Tobit regressions, we find that customer discrimination exists against non-white players in both baseball and basketball leagues.
"Customer Racial Discrimination in the Professional Sports Card Market: The Case of League Majority versus Minority,"
University Avenue Undergraduate Journal of Economics:
1, Article 2.
Available at: http://digitalcommons.iwu.edu/uauje/vol8/iss1/2