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Abstract

Skin tone has been shown to impact the number of jerseys a player sells in the NBA, so we wanted to determine if the same was true in Major League Baseball. In addition, we also determined what other factors affected a player’s jersey sale ranking. Our findings show that unlike in the NBA, MLB jersey sales are unaffected by a player’s skin tone. However, certain player statistics do cause a player to move up or down the jersey sale rankings.

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