Skin tone has been shown to impact the number of jerseys a player sells in the NBA, so we wanted to determine if the same was true in Major League Baseball. In addition, we also determined what other factors affected a player’s jersey sale ranking. Our findings show that unlike in the NBA, MLB jersey sales are unaffected by a player’s skin tone. However, certain player statistics do cause a player to move up or down the jersey sale rankings.
DeWerff, Gabe R.
"Preferences Among MLB fans: What Factors Affect Jersey Sales?,"
Undergraduate Economic Review: Vol. 13
, Article 14.
Available at: http://digitalcommons.iwu.edu/uer/vol13/iss1/14