Red Grange: Marketing A Myth

Authors

Cameron Leberecht, Illinois Wesleyan UniversityFollow

Abstract

This article examines the legendary Red Grange, one of the most famous football players in American history. Taking the stance that Grange's wild success and notoriety was more a result of excellent marketing and advertising strategy than actual football talent, particularly in the professional game, this article argues that Grange owes more of his fame to clever marketing and a sly agent than athletic talent. Including in-depth examinations of Grange's statistics, career, and a critical look at secondary sources, this paper will expose the marketing machinery that turned a collegiate football player into an American legend.

Recommended Citation

Leberecht, Cameron (2015) "Red Grange: Marketing A Myth," Constructing the Past: Vol. 16: Iss. 1, Article 5.
Available at: https://digitalcommons.iwu.edu/constructing/vol16/iss1/5