Shaping the American Woman: Feminism and Advertising in the 1950s

Authors

Christina Catalano, Illinois Wesleyan University

Abstract

This article is a critique of the feminist assertion that 1950s advertising was degrading to women. It shows that in several advertisments from the time period, women were portrayed as being competent and successful, both in working in the home and outside of it as well.

Recommended Citation

Catalano, Christina (2002) "Shaping the American Woman: Feminism and Advertising in the 1950s," Constructing the Past: Vol. 3: Iss. 1, Article 6.
Available at: https://digitalcommons.iwu.edu/constructing/vol3/iss1/6