Constructing the Past
Shaping the American Woman: Feminism and Advertising in the 1950s
This article is a critique of the feminist assertion that 1950s advertising was degrading to women. It shows that in several advertisments from the time period, women were portrayed as being competent and successful, both in working in the home and outside of it as well.
"Shaping the American Woman: Feminism and Advertising in the 1950s,"
Constructing the Past: Vol. 3:
1, Article 6.
Available at: https://digitalcommons.iwu.edu/constructing/vol3/iss1/6