This research examines the correlation between box office revenue and films with female protagonists and films that pass the Bechdel Test. I extracted data from Box Office Mojo and Numbers.com for 1186 movies between 1995 to 2018 on several characteristics including the gender of the film’s protagonist, the presence of non-sexist dialogue (Bechdel Test), the genre of the movie, and the film’s box office revenue and budget. I created four OLS regression equations in SPSS and two logistic regression models in STATA to test my hypotheses. I found that having a female protagonist and passing the Bechdel Test are highly significant predictors of domestic box office revenue, increasing film revenue by nearly $15 million by having a female protagonist and nearly $23 million by passing the Bechdel Test.
Ochsner, Chase, "The Effect of Female Protagonists and Non-Sexist Dialogue on Domestic Box Office Revenue for Films Released Between 1995 to 2018" (2021). Honors Projects. 143.