Behind the Brand

Authors

Rachel Hatch, Illinois Wesleyan UniversityFollow
Tim Obermiller, Illinois Wesleyan UniversityFollow

Abstract

Learning how we think about what we buy, Patrick Palmer ’87 brings a fresh approach to advertising.

Recommended Citation

Hatch, Rachel and Obermiller, Tim (2010) "Behind the Brand," Illinois Wesleyan University Magazine, 2002-2017: Vol. 19: Iss. 3, Article 5.
Available at: https://digitalcommons.iwu.edu/iwumag/vol19/iss3/5