Illinois Wesleyan University Magazine, 2002-2017
Article Title
Behind the Brand
Abstract
Learning how we think about what we buy, Patrick Palmer ’87 brings a fresh approach to advertising.
Recommended Citation
Hatch, Rachel and Obermiller, Tim
(2010)
"Behind the Brand,"
Illinois Wesleyan University Magazine, 2002-2017: Vol. 19:
Iss.
3, Article 5.
Available at:
https://digitalcommons.iwu.edu/iwumag/vol19/iss3/5
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