Event Title

Exploring the Effectiveness of Corporate Social Responsibility

Faculty Advisor

Meghan Burke

Graduation Year

2020

Location

Room E104, Center for Natural Sciences, Illinois Wesleyan University

Start Date

4-4-2020 11:30 AM

End Date

4-4-2020 11:45 AM

Description

Corporate social responsibility is a diverse and ever-changing field that presents refreshed opportunities for corporations to effectively utilize their expansive social capital networks, employees, expertise, and economic capital to benefit the communities they serve (Gond, Kang, and Moon 2011). I measure the effectiveness of local CSR efforts by utilizing expert interviews with representatives from corporations and local non-profit community organizations. An examination of who benefits from these complex, and often mutually exclusive, relationships between corporations and organizations suggests that current approaches to corporate social responsibility may not be ideal. The current focus of corporations is typically on providing financial capital for organizations, when in fact, a focus on human capital (i.e. volunteerism) is found to be more effective.

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Apr 4th, 11:30 AM Apr 4th, 11:45 AM

Exploring the Effectiveness of Corporate Social Responsibility

Room E104, Center for Natural Sciences, Illinois Wesleyan University

Corporate social responsibility is a diverse and ever-changing field that presents refreshed opportunities for corporations to effectively utilize their expansive social capital networks, employees, expertise, and economic capital to benefit the communities they serve (Gond, Kang, and Moon 2011). I measure the effectiveness of local CSR efforts by utilizing expert interviews with representatives from corporations and local non-profit community organizations. An examination of who benefits from these complex, and often mutually exclusive, relationships between corporations and organizations suggests that current approaches to corporate social responsibility may not be ideal. The current focus of corporations is typically on providing financial capital for organizations, when in fact, a focus on human capital (i.e. volunteerism) is found to be more effective.