Ageism is not a new phenomenon. Aristotle himself wrote of the wonders and beauty of youth and stated his belief that after the age of fifty, man definitely 'declined. 'But never before has the emphasis on youth been so profound in our society. Youth is associated with worth, value and productivity; the aged individual is seen as having little to contribute to our fast-moving, technologically-exploding society.
Temborius, Ann, "A Content Analysis of the Advertisements in Three Nursing Journals: What are They Saying About the Aged?" (1978). Honors Projects. 34.