Contrary to popular belief, paper products are the one material that has actually increased (in percent of total waste) in U.S. landfills in the past 25 years (Rathje, Hughes, Archer, Wilson & Casselles, 1989). While paper recycling programs have become more commonplace today, their effectiveness has plateaued. To better understand how to increase a person's recycling behavior, this experiment, using a multiple baseline design, measured the effects of (1) information and (2) recycling container proximity on the paper recycling levels of 152 undergraduate students. The results of the experiment suggest that increasing a recycling container's proximity and educating a person about recycling can influence a person's level of paper recycling.



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