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Previous research illustrates numerous benefits of diversity, notably in college. Despite the benefits, not all students have positive attitudes toward diversity initiatives. Specifically, research suggests that White college students are less likely to engage in diversity-related experiences. Fostering positive diversity attitudes and general awareness about diversity-related constructs might enhance the benefits of a diverse campus. This study examined the relations of gender, year in school, openness to experience, diversity experiences, colorblind racial attitudes, and diversity attitudes. Participants were White undergraduate students from a small, private, liberal arts college. The main finding was that color-blindness negatively related to positive attitudes toward diversity. Results also showed that White women were more aware of racial issues than White men.



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