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Res Publica - Journal of Undergraduate Research

Abstract

This paper examines the types of women who support Donald Trump and explores the reasons behind their alignment with him, despite his seemingly contradictory policies toward women. It begins by analyzing the persistent and modest gender gap across the last three election cycles in which Trump was a candidate. The paper then outlines the demographic and attitudinal profile of female Trump supporters—predominantly white, non-college-educated women who often hold traditional views, including sexist or racist attitudes. These views are frequently rooted in their demographic backgrounds and upbringing, particularly the effects of gendered political socialization, which may shape their attitudes toward political engagement. The paper argues that traditionalist women are drawn to Trump because his messaging reflects the familial and cultural values they are familiar with (whether growing up or in the home). Trump’s rhetoric—framing outgroups (such as immigrants, racial minorities, and pro-choice advocates) as threats to family and motherhood—effectively mobilizes this base. His use of nationalist themes and securitarian language helps sustain women’s support across election cycles, despite his history of misogynistic remarks. This rhetoric becomes deeply damaging in American politics, as it promotes authoritarianism, othering, and a normalization of gender discrimination.

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