The function of an advertisement is to make the advertised product (or service) appealing to an audience; the larger the audience, the less specific the ad must be in its appeal. An advertisement can be a very clear indicator of the societal values and norms of its country of origin -a sort of "mirror of the soul" of the nation that produced it. There are many cultural references that are made, consciously or unconsciously, through which others may gain insight into the workings of a particular society or culture.
Other Languages, Societies, and Cultures
Nolen '94, Laurel, "Advertisements: Mirrors of the Soul The Reflections of Current Social Change in Russian Advertising." (1994). Honors Projects. 2.