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This paper is affiliated with the Department of Speech. Although the department was independent at the time of this paper's publication, it thereafter merged into the Theatre Department.


The undeniable affect of radio on the nation's economy, social structure, attitudes and behavior, not to mention marketing, business and industry, and the entertainment field has been great. But the modern broadcaster has a rather unique problem-- a problem of communication. All of the national effects of radio have caused the broadcaster to constantly review and update his knowledge in legal and social areas of developaent, as well as technical advancement. Since change occurs so rapidly and so often in all three, the communication problem becomes even more acute. Broadcast texts of five years ago , for instance, only predicted the extensive use of video taping (VTR) in television, and hinted of using tape cartridges in radio; legal developments set forth by the FCC are equally dramatic, as well as recent sociological changes sparked
by people like Marshall McLuhan.


Speech and Rhetorical Studies | Theatre and Performance Studies