Graduation Year

2010

Abstract

The movie business is a multi-billion dollar industry involving production crews, marketing crews, actors, directors, distribution companies, movie theaters, and movie rental companies, but while each movie created follows the same routine, why do some perform so much better than others at the box-office? Why did Juno become a smash hit, while Poseidon is regarded as a major box-office bomb? This study investigates the impact of production cost, star power, professional reviews, release date, sequels, genre, age-rating, and distribution company on total domestic box-office revenue of the widely released films from January 2006 to December 2008.

Disciplines

Econometrics | Economics | Other Economics