Graduation Year
2010
Publication Date
Spring 4-23-2010
Embargo Period
4-23-2010
Abstract
This paper examines the determinants of video game software sales. What literature currently exists points to an array of factors, ranging from which hardware a title is released on to the game’s genre. This paper incorporates several of these variables, but adds in a new one: quality. Literature up to this point has not addressed the effect that a game’s quality has on its eventual sales, yet one would logically expect this to have a strong positive impact. To account for quality, the model incorporates the average review score a game receives from professional critics. The results indicate that indeed, quality does play a major role in consumers’ purchase decisions.
Disciplines
Economics
Recommended Citation
Sacranie, John, "Consumer Perceptions & Video Game Sales: A Meeting of the Minds" (2010). Honors Projects. 108.
https://digitalcommons.iwu.edu/econ_honproj/108