Semester and Year
Spring 2020
Dept
Business Administration
Course Number
331
Section Number
1
Course Catalog Description
Functions and activities of the consumer, retailer, and wholesaler. Consideration of development of marketing programs including product planning, marketing communications, and pricing policies. Offered each semester.
Recommended Citation
Wallace, David, "Spring 2020 BUS 331 Sect. 1 Marketing Principles and Management" (2020). Business Administration Syllabi. 116.
https://digitalcommons.iwu.edu/bus_syllabi/116
Off-Campus Download
COinS