Fall 2021 BUS 333 Sect. 1 Marketing Channels

Professor Name

• Fred Hoyt, Illinois Wesleyan University

Semester and Year

Fall 2021

Dept

Business Administration

Course Number

333

Section Number

1

Shared Curriculum Category/Flag

Writing Intensive Course (W)

Course Catalog Description

Course centers on the product and service distribution process and on intermediaries between manufacturer and customer. Theoretical concepts of marketing channels, as well as their evolution, structure, and management in both a local and national context are covered. Topics include various forms of retailing and wholesaling, such as department stores, restaurants, groceries, and franchises. Global dimensions are stressed since distribution is a major strength of the U.S. marketplace, where the U.S. still serves as a model for the rest of the world. Prerequisite: BUS 331. Offered annually.

Recommended Citation

Hoyt, Fred, "Fall 2021 BUS 333 Sect. 1 Marketing Channels" (2021). Business Administration Syllabi. 134.
https://digitalcommons.iwu.edu/bus_syllabi/134