Semester and Year
Fall 2022
Dept
Business Administration
Course Number
333
Section Number
1
Course Catalog Description
Course centers on the product and service distribution process and on intermediaries between manufacturer and customer. Theoretical concepts of marketing channels, as well as their evolution, structure, and management in both a local and national context are covered. Topics include various forms of retailing and wholesaling, such as department stores, restaurants, groceries, and franchises. Global dimensions are stressed since distribution is a major strength of the U.S. marketplace, where the U.S. still serves as a model for the rest of the world. Prerequisite: BUS 331. Offered annually.
Recommended Citation
Hoyt, Fred, "Fall 2022 BUS 333 Sect. 1 Marketing Channels" (2022). Business Administration Syllabi. 165.
https://digitalcommons.iwu.edu/bus_syllabi/165