Spring 2024 BUS 335 Sect. 1 Consumer Behavior

Professor Name

• David Wallace, Illinois Wesleyan University

Semester and Year

Spring 2024

Dept

Business Administration

Course Number

335

Section Number

1

Course Catalog Description

Functions and activities of the consumer, retailer, and wholesaler. Consideration of development of marketing programs including product planning, marketing communications, and pricing policies. Offered each semester.

Recommended Citation

Wallace, David, "Spring 2024 BUS 335 Sect. 1 Consumer Behavior" (2024). Business Administration Syllabi. 238.
https://digitalcommons.iwu.edu/bus_syllabi/238