Semester and Year

Fall 2025

Dept

Business Administration

Course Number

238

Section Number

1

Course Catalog Description

Explore the dynamic landscape of social media as a communication tool in contemporary society. Students will examine the evolution, impact, and strategic use of various social media platforms within professional contexts. emphasis is placed on understanding the intersection of technology, culture, and communication theories that shape social media interactions. Students will learn to critically analyze social media platforms, content creation strategies, and audience engagement techniques. Students will develop practical skills in creating compelling social media content, understanding audience behavior, and implementing strategic communication plans across various platforms. Offered annually.

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