Semester and Year
Spring 2018
Dept
Business Administration
Course Number
332
Section Number
1
Course Catalog Description
Marketing problems and strategies in service organizations, including retailers, hospitals, not-for-profit agencies, banking and arts organizations. Prerequisites: BUS 331 or Arts Management/Human Services Management minor or consent of instructor. Offered annually.
Recommended Citation
Bussone, Karen, "Spring 2018 BUS 332 Sect. 1 Marketing in Services Industries" (2018). Business Administration Syllabi. 62.
https://digitalcommons.iwu.edu/bus_syllabi/62
Off-Campus Download
COinS