Spring 2018 BUS 335 Sect. 1 Consumer Behavior

Professor Name

• David Wallace, Illinois Wesleyan University

Semester and Year

Spring 2018

Dept

Business Administration

Course Number

335

Section Number

1

Course Catalog Description

Application of social psychology to consumption situations. Situations include buying, selling, use and disposal of goods and services. Topics include attitudes, perception, decision making and internal and external influences on consumer behavior. Prerequisite: BUS 331.

Recommended Citation

Wallace, David, "Spring 2018 BUS 335 Sect. 1 Consumer Behavior" (2018). Business Administration Syllabi. 63.
https://digitalcommons.iwu.edu/bus_syllabi/63