Fall 2016 BUS 331 Sect. 3 Marketing : Principles and Management

Professor Name

• Tara Gerstner, Illinois Wesleyan University

Semester and Year

Fall 2016

Dept

Business Administration

Course Number

331

Section Number

4

Course Catalog Description

Functions and activities of the consumer, retailer, and wholesaler. Consideration of development of marketing programs including product planning, marketing communications, and pricing policies. Offered each semester.

Recommended Citation

Gerstner, Tara, "Fall 2016 BUS 331 Sect. 3 Marketing : Principles and Management" (2016). Business Administration Syllabi. 8.
https://digitalcommons.iwu.edu/bus_syllabi/8