Origins Of Empire: The Lasting Influence Of Ancient Ecological Behaviors In Roman Mythology
Submission Type
Event
Faculty Advisor
Joanne Diaz
Expected Graduation Date
2019
Location
Center for Natural Sciences, Illinois Wesleyan University
Start Date
4-21-2018 2:00 PM
End Date
4-21-2018 3:00 PM
Disciplines
Education
Abstract
When consumers think of Nestlé, they often picture the happiness and joy delicious candies and chocolates bring, but what many may not know is that Nestlé originally began as company specializing in the sale of infant formula. Additionally, as international advocate for public health, Chetley, and business ethics representative, Robinson, argue, Nestlé faced an ethical dilemma regarding the appropriateness of its advertising, specifically in Latin America, because of the persuasion techniques the company used to take advantage of misinformed consumers. Today, the problem is still at large as Nestlé continues to market their candies to poorer regions, directly adding to an obesity epidemic. Using case studies involving Nestlé and other companies, I will evaluate the ethics behind big business advertising in Latin America to reveal the larger problem of companies based in wealthier countries using the developing world for their own economic gain with little regard to the countries’ wellbeing.
Origins Of Empire: The Lasting Influence Of Ancient Ecological Behaviors In Roman Mythology
Center for Natural Sciences, Illinois Wesleyan University
When consumers think of Nestlé, they often picture the happiness and joy delicious candies and chocolates bring, but what many may not know is that Nestlé originally began as company specializing in the sale of infant formula. Additionally, as international advocate for public health, Chetley, and business ethics representative, Robinson, argue, Nestlé faced an ethical dilemma regarding the appropriateness of its advertising, specifically in Latin America, because of the persuasion techniques the company used to take advantage of misinformed consumers. Today, the problem is still at large as Nestlé continues to market their candies to poorer regions, directly adding to an obesity epidemic. Using case studies involving Nestlé and other companies, I will evaluate the ethics behind big business advertising in Latin America to reveal the larger problem of companies based in wealthier countries using the developing world for their own economic gain with little regard to the countries’ wellbeing.