Event Title

Origins Of Empire: The Lasting Influence Of Ancient Ecological Behaviors In Roman Mythology

Faculty Advisor

Joanne Diaz

Graduation Year

2019

Location

Center for Natural Sciences, Illinois Wesleyan University

Start Date

21-4-2018 2:00 PM

End Date

21-4-2018 3:00 PM

Description

When consumers think of Nestlé, they often picture the happiness and joy delicious candies and chocolates bring, but what many may not know is that Nestlé originally began as company specializing in the sale of infant formula. Additionally, as international advocate for public health, Chetley, and business ethics representative, Robinson, argue, Nestlé faced an ethical dilemma regarding the appropriateness of its advertising, specifically in Latin America, because of the persuasion techniques the company used to take advantage of misinformed consumers. Today, the problem is still at large as Nestlé continues to market their candies to poorer regions, directly adding to an obesity epidemic. Using case studies involving Nestlé and other companies, I will evaluate the ethics behind big business advertising in Latin America to reveal the larger problem of companies based in wealthier countries using the developing world for their own economic gain with little regard to the countries’ wellbeing.

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Apr 21st, 2:00 PM Apr 21st, 3:00 PM

Origins Of Empire: The Lasting Influence Of Ancient Ecological Behaviors In Roman Mythology

Center for Natural Sciences, Illinois Wesleyan University

When consumers think of Nestlé, they often picture the happiness and joy delicious candies and chocolates bring, but what many may not know is that Nestlé originally began as company specializing in the sale of infant formula. Additionally, as international advocate for public health, Chetley, and business ethics representative, Robinson, argue, Nestlé faced an ethical dilemma regarding the appropriateness of its advertising, specifically in Latin America, because of the persuasion techniques the company used to take advantage of misinformed consumers. Today, the problem is still at large as Nestlé continues to market their candies to poorer regions, directly adding to an obesity epidemic. Using case studies involving Nestlé and other companies, I will evaluate the ethics behind big business advertising in Latin America to reveal the larger problem of companies based in wealthier countries using the developing world for their own economic gain with little regard to the countries’ wellbeing.