Analyzing the Mobile App Industry and the Market of Internet Memes with its Application

Submission Type

Event

Faculty Advisor

Tara Gerstner

Expected Graduation Date

2019

Location

Room E103, Center for Natural Sciences, Illinois Wesleyan University

Start Date

4-13-2019 10:00 AM

End Date

4-13-2019 11:00 AM

Disciplines

Education

Abstract

Internet memes are humorous and viral content, predominantly shared by millennials and generation Z, that reflect contemporary social and political themes. They have exponentially thrived through the globalization of mobile apps and social demographic shifts. However, according to our study, although nearly all college students have participated in the creation of memes, most of them use social networks that are not specifically intended to share them. Consequently, there is an underlying difficulty in finding an ideal platform to generate, share, and enjoy this creative outlet. As a culmination of our research, we developed a centralized system for the creation and communication of internet memes. Caption_It, is an app coded in Swift and Java that attempts to provide a unified platform for the viralization of memes, and, consequently, helps us better understand and even contribute to these social phenomena.

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Apr 13th, 10:00 AM Apr 13th, 11:00 AM

Analyzing the Mobile App Industry and the Market of Internet Memes with its Application

Room E103, Center for Natural Sciences, Illinois Wesleyan University

Internet memes are humorous and viral content, predominantly shared by millennials and generation Z, that reflect contemporary social and political themes. They have exponentially thrived through the globalization of mobile apps and social demographic shifts. However, according to our study, although nearly all college students have participated in the creation of memes, most of them use social networks that are not specifically intended to share them. Consequently, there is an underlying difficulty in finding an ideal platform to generate, share, and enjoy this creative outlet. As a culmination of our research, we developed a centralized system for the creation and communication of internet memes. Caption_It, is an app coded in Swift and Java that attempts to provide a unified platform for the viralization of memes, and, consequently, helps us better understand and even contribute to these social phenomena.