Publication Date
5-5-1995
Abstract
Before Michael Huffington declared his candidacy for the 1994 U. S. Senate race in California, Dianne Feinstein, the incumbent, was predicted to win re-election with possibly the largest vote in the history of Senate elections. However, after spending $28 million dollars on a televised advertising blitz, Michael Huffington was able to come within two percentage points of winning the election. "Because of his money, Huffington turned the California race into a high-stakes cliffhanger after it had been considered by most Washington insiders to be one of the surest Democratic bets in the country"(How They Voted).
Disciplines
Political Science
Recommended Citation
Wills '95, Sarah, "Televised Political Advertising as a Strategic Tool to Positively Affect a Candidate's Chances of Winning an Election A Case Study: The 1994 California U.S. Senate Election: Televised Advertising in the Michael Huffington Campaign" (1995). Honors Projects. 5.
https://digitalcommons.iwu.edu/polisci_honproj/5