Exploring the Efficacy of Corporate Social Responsibility

Graduation Year

2020

Publication Date

Spring 2020

Comments

At the request of the author, this paper is not available for download. Bona fide researchers may consult it by visiting the University Archives in Tate Archives & Special Collections; contact archives@iwu.edu for details.

Abstract

Corporate social responsibility is a diverse and ever-changing field that presents refreshed opportunities for corporations to effectively utilize their expansive social capital networks, employees, expertise, and economic capital to benefit the communities they serve (Gond, Kang, and Moon 2011). I measure the effectiveness of local CSR efforts by utilizing expert interviews with representatives from corporations and local non-profit community organizations. An examination of who benefits from these complex, and often mutually exclusive, relationships between corporations and organizations suggests that current approaches to corporate social responsibility may not be ideal. The current focus of corporations is typically on providing financial capital for organizations, when in fact, a focus on human capital (i.e. volunteerism) is found to be more effective.

Disciplines

Sociology

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