Back to College Class: "Ones and Zeros: Cultural Considerations in the Era of Big Data and Analytics"

Streaming Media

Publication Date



Chad Maxwell, a 2002 graduate of Illinois Wesleyan University and the 2013 Outstanding Young Alumnus, gave a "Back to College" class at Homecoming on Oct. 11, 2013.


What impact does Big Data and algorithm-driven pattern recognition have on our cultural development? What is the social scientist's role in studying the human condition in the era of Big Data? This lecture addresses these questions by tracing the development of pattern recognition in human evolution, charting the growth of accelerated, external pattern recognition, and then considering the potential cultural impacts associated with the era of analytics, algorithms, and Big Data.


Higher Education