Preferences Among MLB fans: What Factors Affect Jersey Sales?

Authors

Gabe R. DeWerff, Southern Illinois University EdwardsvilleFollow

Abstract

Skin tone has been shown to impact the number of jerseys a player sells in the NBA, so we wanted to determine if the same was true in Major League Baseball. In addition, we also determined what other factors affected a player’s jersey sale ranking. Our findings show that unlike in the NBA, MLB jersey sales are unaffected by a player’s skin tone. However, certain player statistics do cause a player to move up or down the jersey sale rankings.

Recommended Citation

DeWerff, Gabe R. (2016) "Preferences Among MLB fans: What Factors Affect Jersey Sales?," Undergraduate Economic Review: Vol. 13: Iss. 1, Article 14.
Available at: https://digitalcommons.iwu.edu/uer/vol13/iss1/14