More than Tremendous Stories That Captivate Audiences: Applying Dynamic Criteria Mapping to Athlete Profiles

Presenter and Advisor Information

Emma Thorman, Illinois Wesleyan University

Major

English – Literature

Second Major

Educational Studies

Submission Type

Oral Presentation

Area of Study or Work

English-Literature

Faculty Advisor

Michael Theune

Location

CNS E101

Start Date

4-13-2024 8:30 AM

End Date

4-13-2024 9:45 AM

Abstract

What makes a great athlete profile? According to the College Sports Communicators (CSC) Fred Stabley Sr. Writing Contest, it’s “tremendous stories that captivates our audiences.” Additionally, CSC states that “[e]ntries will be judged on overall writing style, creativity, flow and organization, inventiveness, grammar, punctuation, opening and closing paragraphs, and the ease with which the reader acquires the information.” However, these vague statements clearly do not–cannot–capture all the crucial criteria. In my paper, I work to seek out the actual criteria. I apply the methodology of Dynamic Criteria Mapping (DCM)–a way, first developed by writing studies expert Bob Broad in his What We Really Value: Beyond Rubrics in Teaching and Assessing Writing to study first-year college composition essays and later used to investigate the hidden criteria in assessments of poetry–to this effort. Repurposing DCM, I apply it to this task to try to retrospectively sort out what the Fred Stabley Sr. Writing Contest judges were actually valuing in what they read, investigating 23 athlete profiles from 2003 to the present day that received runner-up and national winner honors. My endeavor is to more closely consider how one “captivate[s] an audience”? Can we better describe this? I think it’s possible, and I, in fact, devise a new set of criteria for the contest as a whole to help future writers who submit to the contest put forth their best work and ultimately appeal more completely to the audience–that is, the contest judges. So far, little information has been published on the criteria for successful sports journalism, and specifically athlete profiles, a unique genre that is theoretically under-researched. My work helps to fill this gap.

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Apr 13th, 8:30 AM Apr 13th, 9:45 AM

More than Tremendous Stories That Captivate Audiences: Applying Dynamic Criteria Mapping to Athlete Profiles

CNS E101

What makes a great athlete profile? According to the College Sports Communicators (CSC) Fred Stabley Sr. Writing Contest, it’s “tremendous stories that captivates our audiences.” Additionally, CSC states that “[e]ntries will be judged on overall writing style, creativity, flow and organization, inventiveness, grammar, punctuation, opening and closing paragraphs, and the ease with which the reader acquires the information.” However, these vague statements clearly do not–cannot–capture all the crucial criteria. In my paper, I work to seek out the actual criteria. I apply the methodology of Dynamic Criteria Mapping (DCM)–a way, first developed by writing studies expert Bob Broad in his What We Really Value: Beyond Rubrics in Teaching and Assessing Writing to study first-year college composition essays and later used to investigate the hidden criteria in assessments of poetry–to this effort. Repurposing DCM, I apply it to this task to try to retrospectively sort out what the Fred Stabley Sr. Writing Contest judges were actually valuing in what they read, investigating 23 athlete profiles from 2003 to the present day that received runner-up and national winner honors. My endeavor is to more closely consider how one “captivate[s] an audience”? Can we better describe this? I think it’s possible, and I, in fact, devise a new set of criteria for the contest as a whole to help future writers who submit to the contest put forth their best work and ultimately appeal more completely to the audience–that is, the contest judges. So far, little information has been published on the criteria for successful sports journalism, and specifically athlete profiles, a unique genre that is theoretically under-researched. My work helps to fill this gap.